BIndDes - Bachelor of Industrial Design

BIndDes

key areas of study

The Bachelor of Industrial Design degree comprises approximately

This range of courses offers graduates the capability to integrate their design work with industrial and commercial objectives, as well as offering a range of career paths.

Design Studio

Industrial Design studio courses form the core of the program. Studio activities are based around projects where students design and present solutions to a wide variety of problems. These design problems explore issues including design principles, cultural and social context, environmental implications, ergonomics and safety, technical performance, manufacturing requirements and commercial feasibility. A range of research skills are applied. Drawings, physical mockups, computer models and prototypes are used to develop and communicate ideas. The studio work culminates in a major research and design project that is completed during the final year of the program. It involves research, design, production and business planning and professional presentation of an approved proposal, which is then presented to the industry and public at an annual exhibition and also published as a catalogue.

Design Communication

Computer-based tools are an integral aspect of industrial design activity. Courses are offered providing instruction in high-end 3D computer modelling and visualisation as well as 2D documentation and presentation skills. These CAD skills as well as manual drawing skills are applied and developed in the studio projects.

Commerce and Marketing

Marketing courses offered by the University's Faculty of Commerce are an important component of the Bachelor of Industrial Design. These studies give students an understanding of marketing issues and how they relate to a new product development. They also give an insight into marketing as a discipline and professional activity.

Science, Engineering and Technology

Courses in mathematics and technology provide an excellent basis for building an understanding of the technical performance aspects of product design. These studies also promote the development of abilities in solving demanding analytical problems.

Materials and Manufacturing

This specialisation builds on the science and engineering studies. Courses in this area develop knowledge of a wide range of specific materials and processes that are involved in the manufacture of products. Organisational and commercial aspects of manufacturing are also addressed. Students develop a thorough understanding of the technical requirements relating to the implementation of their design work. They gain an appreciation of the specialist disciplines involved in the commercialisation of designs and develop the ability to work effectively in multidisciplinary teams.